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Air purifier options and sales boom amid China’s pollution
As pollution worsens in China’s cities, we look at the growing market for air purifiers and the array of choices consumers face in the pursuit of safer, cleaner air. By Aaron Posehn If you currently...
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Digital Jungle: Establishing the Digital Presence of Western Brands in China
A Beijing-based entrepreneur talks about how his digital marketing agency links Western companies to Chinese consumers. By Aaron Posehn In this article, I sit down with Dr. Mathew McDougall, the...
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How to Successfully Choose a Chinese Brand Name for Your Western Company
. Article by Aaron Posehn . After working hard to build a profitable company at home, you may now be wondering if it would be viable to extend your product lines into new and foreign markets. Although...
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Cleaning China’s Air: An Interview with IQAir China’s VP, Mike Bearden
Photo courtesy of www.iqair-china.com. By Aaron Posehn With the steady drumbeat of dire headlines and warnings about China’s air pollution, indoor air quality has become a very important subject for...
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Founding a Chinese Podcast in Taiwan: An Interview with Adam Menon
Adam Menon, founder of ChineseLearnOnline.com. In this article, LCB’s managing editor, Aaron Posehn, sits down with Adam Menon, founder of Chinese Learn Online, to discuss his experience building a...
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How to Start a Business in Taiwan: An Interview with Elias Ek
In this article, LCB’s managing editor, Aaron Posehn, sits down with Elias Ek, founder of Enspyre, to discuss his experience building a B2B telemarketing company in Taiwan. This post is the second...
View ArticleLCB Entrepreneurship Interview Series List
Learn Chinese Business has recently started to conduct a series of interviews on entrepreneurship in Greater China with the intention of helping individuals to learn what doing business in the region...
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An Interview with Tudou Co-Founder, Marc van der Chijs
Marc van der Chijs In this article, LCB’s managing editor, Aaron Posehn, sits down with Marc van der Chijs, the co-founder of leading online video site, Tudou.com (土豆), to discuss his fascinating...
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East Drinks West: An Interview with Shawn Kidd
In this article, LCB’s managing editor, Aaron Posehn, sits down with Shawn Kidd, cofounder of Beer & Cheese and 886 Brewing Company, to discuss his experiences in the food and beverage industry in...
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Establishing a Literary Agency in Taiwan: An Interview with Gray Tan
In this article, LCB’s managing editor, Aaron Posehn, sits down with Gray Tan (譚光磊), president of The Grayhawk Agency (光磊國際版權經紀有限公司), to discuss his experience establishing a literary agency in...
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